Clear COVID Communications
How One Camp Network Navigated a Season of Uncertainty with Transparency and Trust
When COVID-19 brought summer programming to a sudden halt, a network of five Scout camps in Northwest Oregon needed a clear drumbeat of accurate information. With restrictions shifting by the week—and confusion running high—the team brought clarity and coordination to a chaotic moment.
The Challenge
In spring 2020, changing state mandates and inconsistent messaging left families, volunteers, and staff unsure what to expect. Parents were frustrated. Leaders were overwhelmed. Staff didn’t know if they’d have jobs. And everyone wondered: What now?
The organization needed a response plan that was nimble, accurate, and built for trust.
The Solution: A Multi-Pronged Communication Strategy
We led the development and delivery of a clear, accessible communications plan that adapted as the pandemic unfolded. Key components included:
Weekly live and recorded webinars with visual slides and plain-language updates
17 site-specific guides outlining allowable activities and safety procedures for each location
A new weekly email campaign for all registered Scout leaders, ensuring quick access to evolving resources
Regular updates for seasonal and full-time staff so they knew how their work was affected
The creation of a new family camping program—a creative pivot that allowed safe use of facilities and retained connection with the community
A found community of camp leaders from around the country who advocated for safe camp operations and kept each other informed with up to date information
The Results
Families and leaders stayed informed, calm, and connected
Camp reservations were largely rolled forward instead of canceled, preserving vital revenue
Seasonal staff remained engaged and well-informed
A new family camping option created safe access to nature and strengthened bonds during a difficult year
Volunteer leaders had the tools to communicate confidently and accurately with their groups
The Takeaway
Clear, steady communication made all the difference. In a time of fear and frustration, this camp network stayed mission-focused, responsive, and resilient.
